Project Archives

Bubly Bounce x RuPaul’s Drag Race

Achieved 30 million impressions and 5.2 million video views, boosting brand awareness and making the show a top cable hit. My creative direction and strategy, blending content marketing and brand placement, crafted a narrative that resonated with the audience, integrating Bubly seamlessly into the season and amplifying fan engagement.

CMT Awards x Smirnoff

My creative direction and strategy elevated my clients budget from $750K to $3M, underscoring my clients campaign's success with their brand partner, Smirnoff. This multifaceted campaign, including concerts and giveaways, not only set new standards in cultural engagement but also enhanced partner trust and revenue through a focus on post-pandemic freedom and authenticity.

NFL Super Bowl: Pepsi #MoreThanOkay

The #MoreThanOkay campaign, which trended at the Super Bowl, won two Telly awards and effectively boosted user content while maintaining cost efficiency through innovative production. My innovation in the campaign showcased strategic and creative prowess in a key advertising moment.

Paramount Original Films x Kraft Brand Integration

The campaign propelled the movie into top 10 entertainment rankings, with my "Film to Table" concept becoming a Paramount standard and boosting Kraft's brand, leading to a strong partnership. My leadership set a new standard in film-brand integration, merging product placement with storytelling effectively.

MTV VMA’s: Chloe Fineman x Instacart

My repositioning of Instacart's VMA campaign not only increased brand engagement through audience understanding and innovative humor but also went viral, gaining significant press attention. This ingenuity enhanced Instacart's brand image creatively, setting a new standard for its event marketing strategies.

Smirnoff Aura Cocktails

My leadership merged the Drag Race ethos with Smirnoff's brand, creating a viral campaign that not only resonated and enhanced brand identity but also gained significant organic reach and recognition from Paramount. This reinforced my reputation for devising visually and culturally impactful marketing strategies.

Degree

Degree “Made to Move More” featuring Gavin Leatherwood.

Truly

Truly featuring Monet X Change.

Twix

Twix featuring Matt Cutshall

Cricket Wireless

Featuring Amanda Seales.

Spotify Wrapped

Featuring Lili Reinhart and RuPaul Charles.

M&M’s Hazelnut

Featuring Mario Lopez.

Music Videos

Haus of Honey

A Beyoncé Dance Film

Kat Cunning

For their single, “Bedroom Angel”

Liana Banks

For her single, “Bad Manners”

Fashion Runway

GCDS

GCDS Runway Show for Milan Fashion Week.

Moschino x Jeremy Scott

Moschino x Jeremy Scott Runway Show for New York Fashion Week.

Ermanno Scervino

Ermanno Scervino Runway Show for Milan Fashion Week.