Truly

Led social-first creative strategy and execution for Truly, shaping narrative and campaign direction across platforms.

Designed to tap into real social behavior and humor, the campaign drove strong engagement through shareable, culture-forward content.

The Brief: Truly wanted to create a standout social campaign in time for RPDR’s Season 13 finale, showcasing their alignment with audiences while delivering engaging, visually striking content that worked with their limited budget.

The Solution

Directed a comedic, visually-striking GFX-heavy campaign for linear and social platforms, incorporating empowering messaging that celebrated individuality and community.

The RESULTS

Achieved 32M+ impressions and garnered highly positive fan sentiment, reinforcing Truly’s brand identity as a champion for the audience.