Case Studies

Pepsi x NFL Super Bowl

The #MoreThanOkay campaign, which trended at the Super Bowl, won two Telly awards and effectively boosted user content while maintaining cost efficiency through innovative production. My innovation in the campaign showcased strategic and creative prowess in a key advertising moment.

Smirnoff x CMT Awards

My strategy elevated the budget from $750K to $3M, underscoring the campaign's success with Smirnoff. This multifaceted campaign, including concerts and giveaways, not only set new standards in cultural engagement but also enhanced partner trust and revenue through a focus on post-pandemic freedom and authenticity.

Bubly Bounce x RuPaul’s Drag Race

Achieved 30 million impressions and 5.2 million video views, boosting brand awareness and making the show a top cable hit. My strategy, blending content marketing and brand placement, crafted a narrative that resonated with the audience, integrating Bubly seamlessly into the season and amplifying fan engagement.