DEGREE

Led social-first creative strategy and execution for Degree, shaping narrative and campaign direction across platforms.

The work reframed product benefits through energetic, social-native storytelling built to perform across high-volume digital environments.

The Brief: Degree Deodorant tasked us to promote their #MoveMoreLiveMore campaign via socials, encouraging Millennials and Gen Z to stay active while highlighting Degree’s effectiveness in keeping them fresh and confident during movement. The campaign aimed to drive awareness and engagement across social platforms while positioning Degree as the go-to deodorant for an active lifestyle.

The Solution

Partnered with Gavin Leatherwood to create playful, relatable content showcasing his personality and humor.

Produced :60, :15 and :06 short-form video content for Instagram and Twitter, including a Facebook video featuring Leatherwood humorously demonstrating a dancer’s pose while emphasizing Degree’s ability to keep users fresh.

Incorporated an engaging, conversational tone in the messaging to align with Leatherwood’s social media audience, ensuring authenticity and relatability.

Deployed a multi-platform approach, leveraging Leatherwood’s presence on Twitter, Facebook and Instagram to reach a wide audience.