Built for social. Grounded in story.
Hi, I’m Morgan.
I’m a senior brand and social content lead specializing in social-first campaigns, narrative strategy, and brand storytelling.
I lead work from concept through execution, shaping voice, formats, and creative direction to help brands show up credibly and culturally on social. Over the last 10+ years, I’ve led campaigns for global brands, entertainment properties, and creator-led projects — delivering 30M+ impressions, #1 social performance, award wins, and record-setting engagement.
My experience spans brand strategy, social-first content, and campaign development, with work for Pepsi, Smirnoff, Spotify, MTV, and NFL Super Bowl integrations, as well as collaborations with artists and agencies including Duran Duran, Rozzi, Kat Cunning, Jack Morton, and This Is Hello/We Are Social.
I specialize in translating strong creative instinct into clear strategy and shippable content, partnering closely with teams, talent, and stakeholders to build work that resonates and performs at scale.
Based in Los Angeles. Open to freelance, contract and full-time senior brand, content, and social leadership roles.
Selected Work: Brand campaigns + narrative impact
Led social-first creative strategy and execution for high-impact campaigns spanning social, digital, and broadcast platforms.
Pepsi x NFL Super Bowl: 78M Views, 2 Telly Awards
Twix: 19M Impressions, 3M Views
Bubly Bounce: 30M+ Impressions, 5.2M Views, 26% Over-Delivery
Smirnoff x CMT Awards: 13.75M impressions, 1.23M Views and a 300% All-In Budget Increase
Kraft: 2M+ viewers across Airings, Top-10 Entertainment Ranking, #1 in Social Video Views, 4.55M+ Impressions for the stop-motion spot
Instacart x MTV Video Music Awards: Featured in Ad Age, Glamour, The Independent and more
Truly: 32M+ Impressions
Degree #MoveMoreLiveMore: Gavin Leatherwood (Sabrina, Sex Lives of College Girls)
Spotify: Lili Reinhart (Riverdale) and RuPaul Charles (RuPaul’s Drag Race)
Smirnoff: Named “Best-in-Class”, used as a blueprint for creative excellence, secured venue at cost
Cricket Wireless: Amanda Seales (Insecure) and Jay Ellis (Insecure)
M&M's Hazelnut: Mario Lopez
Pantene: Secured P&G’s upfront sponsorship renewal for the franchise
Moschino: Featured in Vogue, WWD, Harper’s Bazaar, and Elle
GCDS: Featured in Vogue, WWD, and i-D
Ermanno Scervino: Featured in Vogue, WWD, and The Cut
TESTIMONIALS
“MORGAN IS A MARKETER AND CREATIVE WHOSE STORYTELLING IS INFORMED BY CULTURE AND EMPATHY. She is tapped into trends in the digital and social spherE, fully immersed in what’s relevant to culture and creativity, from music to fashion to art and more.”
—Beth Trentacoste, SVP & Executive Creative Director, Paramount
“[Morgan] was one of the best team members I have ever had. Morgan’s creativity, strong work ethic, amazing visual skills and attention to detail is unparalleled.”
—Winter Mendelson, Founder, Posture Media
“Working with Morgan, I immediately saw her talent as a creative leader. Her ideas were big and bold, creating meaningful programs and telling diverse stories. She knows how to bridge the connection between artists and their fans.”
—Meg Sudlik, VP Creative + Production, Paramount
“In all my years in the industry, Morgan is the epitome of passion and drive, consistently pushing boundaries. Her ability to think outside of the box and come up with innovative solutions is remarkable. Her infectious energy and positive attitude make her a joy to work with.”
—Sam Jones, Creator + Personality